The Power Of Email Marketing
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The article "The Power Of Email Marketing" is about email marketing, it has been written by Mike Palman.
Have You Considered The Poewr Of Email MarketingOld vs. NewIf we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. Even last month most telesales people will tell you that they make approximatley 100 calls per day. It varies form company to company but only a small sbuset of these people are spoken to. At least when they are an appropriate e-mail can be sent to them and they will be driected to the online brochure – vis-à-vis their website.
The imemdiate communication is amazing and e-mail takes immediate advantage as it can arrive even whilst the conversation is happening. No longer do you have to wait for the ‘snail mail’ approach which will take on a good day 24hours but in reality up to 36 hours then arrange a follow-up.Email MarketingSo what are the benefits of e-mail marketing?Email marketing is rapidly becoming the prmiary leader for contacting prospects and clients.Here are the main reasons why e-mail marketing is a high priority for many organisations:1. It’s immediate - from idea to delivery can take less than 12 hours.
Gone are the days when you had to get your creative agency to prototype a campaign, coming up with visuals that nedeed amending. These amendments alone took days to prepare. Once the artwork was completed you then had to wait for the finished item to go to the printers to be printed and then the finished mailer would then arrive some days afterwards. Once you had engaged the willing hands of people inside the companies they would then put all of the mailshot tgoether and somebody would be nominated to take it to the Post Office for the bulk discount. (I didn’t like the taste of the envelopes that had to be stuck down!) Not surprisingly the old way has at that moment become – no way.2. Cost – with the noted absence of production and psotal costs e-mail campaigns are sought after as they are just so cost effective.
It is psosible to e-mail up to 2500 emails for a s little as $30 per month.
Simply put being that cost effective method avialable to large and small companies has become a ‘no brainer’.3. Personalisation – for every e-mail campaign having a personalised mailshot means that you will get more attention. No lnoger is the Dear Sir/Madam or Dear Client an acceptable way to carry on. You can easily change and personalize mail shots either using titles or first name if appropriate.4. Metrics – This is possibly the most powerful weapon that today’s marketer has.
Understanding basics that would be impossible in the old days has proevn to be very successful and appealing. Imagine that you can at that moment establish:a. who opened the mail,
b. what time they opened it,
c. if they clicked through to a web Internet site and if so
d. which links were used.Given all of these metrics you can at that moment establish the ‘warm’ clients and where their interests lie. Additionally you could take a view that if a certain e-mail marketing offer was opened up on a regular basis or several times during the day then that would indicate specific interest.
Armed with that knowledge you could then easily target those people who were active.5. Testing – Imagine that you can at that moment test new ideas rapidly. Fortunately the feedback and open rate for each campaign can be understood and then adjusted esaily before sending out a larger campaign.6. Remain in touch – communication is vital and building brand loyalty is essential. Sending out a e-mail campaign t inform (a newsletter), a press release or an offer will help you to remain in touch with your market.7. No need to understand HTML – HTML is complex for most people, learning how to code before sending a campaign is not really going to grab the attention of most managers or marketers. Fortunately some highly customisable e-mail templaets can be used. Although tehre is a learning curve and it will take time becoming proficient in the technology should not be an inhibitor.
Given that most people will pick up new skills quickly it shouldn’t be long before you can change the colour, layout and import logos and styles that your recipients will recognise and also look forward toGiven that it’s not about if you decide that e-mail marketing is for you it’s about when you dceide. The rpaid growth that e-mail marketing is enjoying is perfectly understandable – don’t get caught out and wait forever you could be enjoying a new way to market. We can show you how to create a campaign and maximize results allowing you to benefit from more business and generate glad clients.Mike Palman http://www.Thesalesacademy.Com
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The Power Of Email Marketing
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